Download PDF by D. Hendrickson,Nicholas Persky,Philip Rebentisch,Holly: AD-INFINITUM: Legal Checklists for the Advertising Industry

By D. Hendrickson,Nicholas Persky,Philip Rebentisch,Holly Bayne,Andrew Ciccone,Gary Kohn,Christina Loza,Lois Erving

within the advertisements international, a mistake or false impression of appropriate legislation and rules can adversely effect a crusade, potentially leading to criminal motion, the lack of the buyer, or either. Why hazard losing all of the creativity, making plans, cash, and tough paintings that is going right into a campaign?

Ad-Infinitum: criminal Checklists for the advertisements is an outline to assist steer clear of the sort of state of affairs. Written by means of a group of ads legislations specialists for advertising pros, this useful guide discusses the myriad of matters quite often confronted by way of ads executives and their staffs. Even larger, armed with precis checklists came upon inside of each one bankruptcy, you could fast and successfully establish the main concerns that needs to be addressed for a profitable campaign.

Topics coated within the e-book comprise criminal evaluation of ads claims for FTC/FDA compliance, organisation provider agreements, megastar expertise agreements, digital/social/mobile concerns, copyright/trademark infringement, IP/music licensing, and sweepstakes/contests, between many others.

Whether you’re a copywriter engaged on a compelling campaign or an government negotiating an employer contract, this ads legislations guide is a worthwhile source to have available ahead of you stroll right into a assembly or make that call!

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AD-INFINITUM: Legal Checklists for the Advertising Industry by D. Hendrickson,Nicholas Persky,Philip Rebentisch,Holly Bayne,Andrew Ciccone,Gary Kohn,Christina Loza,Lois Erving


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